MMukul Rajput D2C

Performance Marketer · Meta Ads · Google Ads · Shopify

Ad spend that comes back as profit, not just clicks.

I help D2C brands scale on Meta & Google with clean tracking, creatives that sell, and campaigns built around ROAS, not vanity metrics. No lock-in, full account ownership stays with you.

30-min call · Account audit with 5 quick wins · No obligation

Last 90 days

Live

Blended ROAS

[X.X]x

Revenue

₹[XX]L

Illustrative. Replace with your real Ads Manager numbers.

Brands I've scaled:

ArtwallpaintingFaag HomesLa BaseraHouse of VyomaHoomly

₹[X] Cr+

Ad spend managed

[X]+

D2C brands scaled

[X.X]x

Average blended ROAS

[X]%

Avg. CAC reduction

Sound familiar?

You're spending on ads, but you can't tell what's actually making money.

Broken tracking

Meta shows 40 purchases, Shopify shows 22. Pixel, CAPI and checkout apps aren't talking to each other.

ROAS that won't scale

Campaigns work at ₹2,000/day and fall apart the moment you push budget.

Agency black box

Monthly PDFs full of reach and CTR, but no straight answer on profit per order.

What I do

Full-funnel performance marketing

01

Meta Ads (Facebook + Instagram)

Advantage+ Shopping, catalog / DPA, retargeting and creative testing frameworks.

02

Google Ads

Search, Shopping, Performance Max and Merchant Center feed optimisation.

03

Tracking & attribution

Pixel, Conversions API, GA4 and checkout-app fixes so every rupee is measured right.

04

Creative strategy

Hooks, UGC briefs and static/video concepts tested weekly against real sales data.

05

CRO & landing pages

Product page, offer and checkout tweaks that lift conversion rate before you raise budget.

06

Live reporting

One dashboard with spend, revenue, ROAS and profit, updated daily. No monthly PDFs.

How it works

From audit to scale in 4 steps

  1. 1

    Day 1–3

    Free audit

    I go through your ad accounts, tracking and store, and show you where money is leaking.

  2. 2

    Week 1

    Fix the foundation

    Pixel + CAPI, GA4, catalog and account structure cleaned up before a single new rupee is spent.

  3. 3

    Week 2–4

    Launch & test

    New creatives, audiences and offers tested in structured rounds. Winners kept, losers cut fast.

  4. 4

    Month 2+

    Scale profitably

    Budget goes up only where ROAS holds. Weekly calls and a live dashboard keep you in the loop.

Results

Real brands. Real numbers.

[Ads Manager screenshot]

Wall art · Home decor

Artwallpainting

[X.X]x

ROAS

+[XX]%

Revenue

[One line: what you changed, e.g. fixed tracking + catalog ads + Shopping feed.]

[Ads Manager screenshot]

Home textiles

Faag Homes

[X.X]x

ROAS

-[XX]%

CAC

[One line: migrated from ShopDeck to Shopify, rebuilt Meta setup.]

[Ads Manager screenshot]

Home & lifestyle

La Basera

[X.X]x

ROAS

[X]x

Orders

[One line: attribution + checkout fixes, then scaled spend.]

Why work with me

A hands-on marketer, not a big agency.

Mukul Rajput D2CTypical agency
Who runs your adsMe, directlyA junior executive
Account ownership100% yoursOften held by the agency
Fee modelFixed monthly fee% of revenue or spend
Lock-inNone, month to month6–12 month contracts
ReportingLive dashboard, profit-focusedMonthly PDF

Ways to work together

Start small. Scale when it works.

Free Audit

₹0

  • Ad account + tracking review
  • 5 quick wins you can apply yourself
  • 30-min call
Book a Free Audit

Most popular

15-Day Hygiene Setup

₹[YOUR PRICE]

  • Pixel, CAPI, GA4 fixed
  • Clean Meta + Google account structure
  • First round of campaigns live
  • Handover so you can run it solo
Book a Free Audit →

Monthly Growth

₹[YOUR PRICE]/mo

  • Meta + Google managed end-to-end
  • Weekly creative testing
  • Live dashboard + weekly call
Book a Free Audit

Still stuck on ShopDeck, Dukaan or Wix?

I also build and migrate D2C stores to Shopify, with full ownership and no commission on your sales.

See Shopify services →

What founders say

Testimonials

[Real quote from a brand owner about results and working with you.]
[Name], Founder, [Brand]
[Real quote from a brand owner about results and working with you.]
[Name], Founder, [Brand]

FAQ

Questions founders ask

What's the minimum ad budget to work with you?

[e.g. ₹30,000/month in ad spend is where testing becomes meaningful.]

How soon will I see results?

Tracking fixes show up in week 1. Stable, scalable ROAS usually takes 4–8 weeks of testing.

Do I keep my ad accounts and data?

Yes. Everything is built inside your own Business Manager and Google account. You own it all.

Which categories do you work with?

Home decor, home textiles, jewellery, fashion, home essentials and organisers.

What happens in the free audit?

I review your ad accounts, pixel/CAPI and store, then walk you through what's leaking money and 5 fixes, on a 30-minute call.

Get your free audit.

Tell me about your brand. I'll review your ads and store and come back within 48 hours with a call slot.

  • Where your ad money is leaking
  • Tracking gaps to fix first
  • 5 quick wins for the next 30 days

Or WhatsApp me at [+91 XXXXX XXXXX]