Mukul Rajput Mukul Rajput D2C
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Tracking & attribution · Shopify · Pan-India

Meta Pixel & Conversions API Setup for Shopify

If Meta shows 40 purchases and Shopify shows 22, your ads are optimising on bad data. I set up and fix Meta Pixel, Conversions API and GA4 on Shopify stores across India, so reported sales match real orders.

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Why tracking comes before scaling

Meta and Google learn from the purchase signals your store sends them. When those signals are missing, duplicated or late, campaigns optimise on the wrong people, ROAS looks better or worse than it really is, and scaling becomes guesswork. Fixing tracking is usually the cheapest improvement a brand can make.

What I check and fix

How it works

This is part of my 15-Day Hygiene Setup. I audit your current setup, fix what is broken, run test orders, and hand over a short report of what changed. I work with Shopify stores all over India, fully remotely, from Gwalior.

Common questions

How do I know my tracking is broken?

Typical signs: purchase counts in Meta and Shopify don't match, low event match quality, duplicate purchase events, or ROAS that swings wildly day to day. The free audit checks all of this.

I am not on Shopify. Can you still help?

My setup work is focused on Shopify. If you are on ShopDeck, Dukaan or Wix, moving to Shopify is often the cleaner fix. See Shopify website and migration.

Do you also run the ads after tracking is fixed?

Yes, if you want. See Meta Ads and Google Ads management.

LeegalAutotech CustomsManohar internationalArtwallpaintingFaag HomesLa BaseraHouse of VyomaHoomly

Case studies

From stuck to scaling. Real accounts, real numbers.

Jewellery

2.93

ROAS

₹1.1Cr+

Revenue

A new jewellery brand that needed to launch and scale on Meta.
What I did: studied the product and buyer, built prospecting, DPA and festive (Rakhi) campaigns, and scaled only the ad sets that held ROAS.
Result: ₹1.1Cr+ in Meta-tracked sales from ₹37.7L spend, 9,000+ orders at 2.93 ROAS.

Wall art · Home decor

4.2

ROAS

20Lac+

Revenue

Stuck on ShopDeck with a Meta setup that couldn't scale.
What I did: moved the store to Shopify, rebuilt pixel + CAPI and restructured campaigns around the best sellers.
Result: 4.2 ROAS and ₹20L+ in revenue.

Home Organizer

5.4

ROAS

7.5Lac+

CAC

Broken tracking meant Meta was optimising on the wrong signals.
What I did: fixed tracking, launched UGC ads and used cost caps to control spend.
Result: 5.4 ROAS.

Lifestyle

3.8

ROAS

9.7Lac+

Orders

Attribution didn't match and sales were leaking at checkout.
What I did: fixed attribution and checkout first, then raised spend only where ROAS held.
Result: 3.8 ROAS while scaling.

Hear it from founders

Real voice notes. Real brands.

Unedited WhatsApp voice notes from founders I work with. Tap play.

RohitCo-founder & CEO, La Basera
Target ROAS in 2 months
0:51
He hit our target ROAS in the first two months itself. That was very good news for us and the team.
Read full text

Hi, this is Rohit. We run the brand La Basera, and Mukul has been working with us as our performance marketer for more than three months now.

The best thing has been that he hit our target ROAS in the first two months itself, which was very good news for us and the team.

What I like most about Mukul is that he is very responsive. Whatever queries we have, we just put them on WhatsApp or call him anytime, and he gets back on them. It has been good working with him, and we look forward to continuing.

ArthavFounder, House of Vyoma
Launch & scaling
0:47
Mukul has been phenomenal over the whole campaign. He studied the product, understood it, and then launched the campaigns.
Read full text

Hi, I'm Arthav, the founder of House of Vyoma.

Mukul has been phenomenal over the whole campaign. He went through the whole product, understood it, and then launched the campaigns. We got a lot of help from him, especially in scaling.

Thank you so much, and best of luck.

VaibhavFounder, Artwallpainting
6 months together
0:51
He is a genuine person. No lying, no bluffing, and he guides us on the best way to do the work.
Read full text

Hi, I have been working with Mukul ji for almost six months.

He is a genuine person. He never lies. Fooling people, lying, bluffing, he never does that. Many times he also guides us on the best way to do the work.

So it has been the best experience with him.

What I do

Ads, tracking, creatives and your store, handled together.

01

Meta Ads (Facebook + Instagram)

Advantage+ Shopping, catalog / DPA, retargeting and creative testing frameworks.

02

Google Ads

Search, Shopping, Performance Max and Merchant Center feed optimisation.

03

Tracking & attribution

Pixel, Conversions API, GA4 and checkout-app fixes so every rupee is measured right.

04

Creative strategy

Hooks, UGC briefs and static/video concepts tested weekly against real sales data.

05

CRO & landing pages

Product page, offer and checkout tweaks that lift conversion rate before you raise budget.

06

Live reporting

One dashboard with spend, revenue, ROAS and profit, updated daily. No monthly PDFs.

How it works

From audit to full scaling in 4 steps

  1. 1

    Day 1–3

    Free audit + 90-day roadmap

    I go through your ad accounts, tracking and store, then hand you a 90-day plan. It's yours to keep, even if we don't work together.

  2. 2

    Week 1

    Fix the foundation

    Pixel + CAPI, GA4, catalog and account structure cleaned up before a single new rupee is spent.

  3. 3

    Week 2–4

    Launch & test

    New creatives, audiences and offers tested in structured rounds. Winners kept, losers cut fast.

  4. 4

    Month 2+

    Full scaling mode

    Budget goes up only where ROAS holds. Weekly calls and a live dashboard keep you in the loop.

Ways to work together

Start small. Scale when it works.

Launch offerUp to 40% off for brands onboarding this month. Limited slots, I take only a few new brands at a time.

Quick start

15-Day Hygiene Setup

₹11,999Save ₹4,999

₹7,000

  • Pixel, CAPI, GA4 fixed
  • Clean Meta + Google account structure
  • First round of campaigns live
  • Handover so you can run it solo
Book a Free Audit

Recommended

Monthly Growth

₹24,999Save ₹9,999

₹15,000/mo

Best for brands spending ₹40k+ a month on ads

  • Meta + Google managed end-to-end
  • Weekly creative testing
  • Live dashboard + weekly call
Book a Free Audit →

Free Audit

₹2,999Save ₹2,999

FREE

  • Ad account + tracking review
  • 5 quick wins you can apply yourself
  • 30-min call
Book a Free Audit

Offer prices are locked in for your first engagement. No hidden charges, no commission on sales.

Find out where your ad money is leaking.

Get a free audit of your Meta & Google ads. Within 48 hours I'll show you what's wasting budget, what to fix first, and a 90-day plan to scale, whether we work together or not.

  • The campaigns and ad sets burning your money
  • Tracking gaps hiding your real ROAS
  • A 90-day plan to scale profitably

I take on only 5 new brands a month, so every account gets my full attention.